EMPLOYMENT EXPERIENCE
RISING
Merchandise & Signage Coordinator
APRIL 2024 - JULY 2024
Responsible for all festival signage production and merchandise sales. Coordinated with all departments and managed a multi-user Monday board with strong attention to detail to ensure seamless development and execution of signage across the multi-venue festival.
Developed the concept and delivery plan for selling artist merchandise, enhancing the artist experience. Utilized Airtable to develop a form for artist merchandise submissions and uploaded products to Shopify to simplify sales processes and improve financial accuracy.
Led the entire process of a merchandise photoshoot from concept development to final image delivery, including budgeting, casting, hiring, location scouting, wardrobe and prop coordination, ensuring high-quality visual content aligned with brand standards.
Designed the merchandise and box office store layout, sourcing fixtures and decor, coordinating with suppliers and contractors for swift delivery and installation, and ensuring the design aligned with the festival’s brand aesthetics while optimizing cross-functionality and customer flow.
Generated and analysed merchandise sales reports and presented relevant data in Microsoft Excel to the team to drive informed decision-making in stock allocation and presentation strategies.
Processed invoices and managed budgets for Brand & Commercial and Festival Operations departments, ensuring financial accountability and timely completion.
ARITZIA
Style Advisor
JUNE 2023 - FEBRUARY 2024
I demonstrated advanced styling of boutique clients, leveraging trend and product knowledge to achieve hourly personal KPIs. I participated in stock take and sale set up, ensuring accuracy in inventory levels. I assisted with window display installation arranging seasonal launch window campaigns and picked and packaged e-commerce orders.
LOWD VANS
Graphic Designer (Freelance)
JANUARY 2022 - JULY 2024
Developed a comprehensive brand guide for a small business using Adobe Creative Suite for both print and digital applications, driving consistency across all platforms.
Executed the brand guide in designing exhibition collateral, including flags, postcards, and A-frame signs, enhancing visibility at industry events.
Created and executed a social media strategy to enhance Instagram presence, ensuring visual consistency and effectively showcasing the brand message.
Strategized and implemented a phased merchandise roll-out plan, boosting product awareness and sales.
Designed and managed the production of merchandise items such as tote bags, stickers, and enamel mugs, ensuring on-time delivery and adherence to quality standards.
FOLDING SOCIAL
Project Manager
JULY - NOVEMBER 2022
Elected by my peers as the primary contact for a class of 35 students to lead the design and curation of a 4-day student exhibition. Established open communication channels between teams and presented weekly progress. Collaborated on wayfinding, signage design, and copywriting. Coordinated with stakeholders, maintained accurate records, and communicated effectively. Managed installation and de-installation of the exhibition and led the class to a highly successful outcome. The exhibition received outstanding praise from university staff and alumni.
ADIDAS
Visual Merchandiser
NOVEMBER 2019 - DECEMBER 2022
I have a highly developed understanding of visual merchandising principles and strong ability to make data-driven decisions in order to drive sales. I collaborated with the Stockroom Specialist to successfully lead the implementation of a Return on Investment metric using Google Sheets, which led to decisions backed by data and improved profit margins in store and was demonstrated to the district for roll-out. I was regularly the manager-in-charge of the store, leading a team of 13 in the district’s most premium location. I established and maintained a positive relationship with relevant department managers and always excelled in preparing and delivering campaign launches, including Pharrell Williams and Beyoncé collaborations.
EDUCATION
RMIT
Masters of Communication Design February 2021 - November 2022
University of Melbourne
Bachelor of Arts (Screen & Cultural Studies) March 2016 - November 2018