SOCIAL MEDIA STRATEGY / SIGNAGE / EVENTS / MERCHANDISE / BRANDING /
SOCIAL MEDIA STRATEGY / SIGNAGE / EVENTS / MERCHANDISE / BRANDING /
This ongoing freelance work first involved creating a brand guide and social media strategy for local Melbourne company, Lowd Vans. Assets for events include flag and A-frame that showcase the new branding. Merchandise (so far!) features enamel mugs and a tote bag, alongside product stickers.
ONGOING BRAND DESIGN SHOWCASED IN MERCHANDISE AND EVENT COLLATERAL
The brand identity created for Lowd Vans includes logo wordmarks, a new colour palette, and graphic symbols such as the chevron and hashtag wordmarks. These designs unite in the flag and A-frame design, demonstrating their varied applications. This project also involved the creation of a new Instagram strategy that Lowd Vans have successfully implemented. The brand’s Instagram page now features landscape imagery, detailed product shots and graphic tiles showcasing the new brand identity. The new flag is displayed at Volkswagen events and is an eyecatching and memorable feature of their brand.