Advertising campaign for New Zealand Natural’s new menu launch

New Zealand Natural required a pragmatic, customer-focused design solution to communicate the launch of their new menu. The proposed design strategy encompasses a reward program card, in-parlour posters, a glass display cabinet graphic, an email marketing graphic, and social media posts. The reward program, titled Menu Master, offers discounts and free product to customers that purchase items from the new menu, and relies on the existing structure of New Zealand Natural’s loyalty program, Club Natural.